A fictional French vodka company. The design of the bottles and box are inspired by the Art Deco artist Cassandre.
A branding project for a fictional wetsuit company, Platypus Wetsuits. The set includes wetsuit shampoo, 3 types of zipper wax, goggle cleaner and lens towel featuring an illustrated platypus mascot.
In this project we were asked to assess the original cultural, social and value initiatives behind classic fairy tales. Based on this analysis we were to develop new artifacts that use the existing ideas to create a new narrative that speaks to a contemporary audience’s cultural, economic, and/or social lives.
For my fairy tale, I chose Goldilocks and The Three Bears. From the research, there were many interpretations of the text, but I decided to explore the value of ‘respecting the privacy and property of others”.
A system design for an “on-the-go” kit. The challenge was to maintain a brand over various objects. Kritter Kit contains: a jar, magnifying glass, bug food, net, bug guide and hexagonal carrying case.
Original My Essentials Label
A re-branding project where I chose the My Essentials brand and made their labels sleeker, more vivid, and improved the hierarchy. The challenge was to improve the label to attract new customers, but not so much as to lose brand identity.